Comments for Experience PR

Comment on Don’t Fear the Follow-Up Call by Natasha

Natasha — Wed, 01 Jul 2009 04:48:07 +0000

Really Great Post !!Proved to be queit helpful!I’m currently at Intern handling the PR at a leading beauty company.Trust me I relate pretty well to the situation described above.I’m always on the look out for tips and advice,thats how I came across this post.

Comment on Don’t Fear the Follow-Up Call by experiencepr

experiencepr — Mon, 16 Feb 2009 14:07:22 +0000

Thanks for reading, Joshua. I guess I should have stated that differently… I really say I’m calling on behalf of my clients regardless of whether I’m leaving a voicemail or speaking to someone in person. In my mind, it’s most important for the media to think of me in relation to my client as opposed to my agency. Sometimes that company recognition, if it is a well-known company, can help get you a few seconds of a busy editor’s time when you begin doing calls and introducing yourself. The ultimate goal is to get an editor thinking about your client and how that client can contribute as a resource to articles they are planning or writing, so the more you can align yourself with the client, the better.

Comment on Don’t Fear the Follow-Up Call by Joshua Hansen

Joshua Hansen — Thu, 12 Feb 2009 16:08:06 +0000

Great article. I’m currently an intern at a PR agency and going through the same anxiety of follow up calls.

I feel the same way about not wanting to disturb a busy reporter while knowing that a call from some PR flack is the last thing they want under deadline.

Just one question: you say that if you get a voicemail you like to say you’re calling ‘on behalf’ of your client. What do you say when you get someone in person? I typically say I’m calling from the agency, but I think it may be better to say I’m calling on behalf of my clients.

Comment on Benefits from Taking Campaigns Already? by Kim

Kim — Tue, 01 Apr 2008 02:18:27 +0000

I really enjoy reading your blog.

Comment on You Too: Social Media Boot Camp & Leadership Summit at Kent State by Christmassc

Christmassc — Mon, 24 Mar 2008 07:01:42 +0000

thanks much, man

Comment on You Too: Social Media Boot Camp & Leadership Summit at Kent State by Dino Baskovic

Dino Baskovic — Tue, 11 Mar 2008 03:46:20 +0000

Thanks for the nod, Heather. And great to run into you again! It’s wonderful to see how far you’ve come in such a short time.

Keep blogging about this stuff. Bill needs more presenters

Comment on You Too: Social Media Boot Camp & Leadership Summit at Kent State by Jason Whitmen

Jason Whitmen — Sun, 09 Mar 2008 14:59:29 +0000

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

Jason Whitmen

Comment on Blogging for Clients… Just Not Happening by Bill Sledzik

Bill Sledzik — Wed, 27 Feb 2008 13:12:34 +0000

Two things, Heather — one a caution, one an encouragement.

First the caution: While social media are a growing part of the communication mix — and we must pay close attention — we also must be careful not to lose ourselves and our perspective in Web 2.0. Many of our clients still need sell sheets, news releases and mainstream media exposure to be successful. Some don’t blog and probably never will blog. Social media should be part of the strategy when appropriate, and as a Web 2.0 native, you are well positioned to lead the charge and explain the benefits — or lack of them.

Now the encouragement. You’d be surprised how much a newbie can bring to the table when he or she has social media awareness and savvy. I recall just a few semesters ago when Aussie Paull Young (still on your blogroll, I see) was fresh out of college and making his worldwide social media tour. Today, Paull’s contributions to the clients of Converseon are hardly at the junior level.

Fact is, a lot of folks over the age of 30 don’t get social media because they haven’t done them. So they’re are turning to the “kids” like you who have this knowledge. Don’t be shy in giving them your thoughts (but I know you won’t be!) A

I, too, have trouble keeping up with the feeder. I set aside an hour midweek and an hour on the weekends. Most of the content I just scan, paying special attention to the posts others are talking about. And read the books and the blogs of the leaders in Web 2.0.

Comment on Around the World in 10 Days by BD

BD — Mon, 17 Dec 2007 18:13:52 +0000

This is me being super jealous, kiddo. One of these days my bank account is going to recover from living abroad so I can finally travel abroad. Keep it real, Bing (whatever that means).

Comment on Benefits from Taking Campaigns Already? by Bill Sledzik

Bill Sledzik — Wed, 05 Dec 2007 13:28:03 +0000

I’m betting the fall class, under Professor Ewing’s capable leadership, will sleep well tonight thanks to a long celebration at Ray’s that follows the presentations. If they don’t have time today, I’ll make certain they all get this link and have a chance to reflect on your thoughts.

The students who survive the PRKent program generally are ready to enter the profession and make real contributions. Those who excel, as you did, are ready to move ahead very quickly.

Thanks for thinking of your former classmates and your alma mater.