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Archive for June, 2007

RelaxIn the cliched words of one of my favorite rockers, “School’s out for summer! School’s out forever!” From the obvious blog neglect, it should be clear that I have been lost. After 17 years of school I wasn’t really sure what to do with myself once classes were done and I had a few weeks off before my summer PR internship at Landau PR began. I don’t actually graduate until August, but finishing the last final I ever have to take sure made me feel like I was done. Not so!

My two-week break wasn’t completely relaxing– moved into a new apartment, nursed my boyfriend who lost the top of one of his fingers in a work-related accident, traveled out of state to visit friends and started reading my long-awaited pile of books. When I headed off to my first day of work, I had a moment of terror.What if I had forgotten everything I ever learned about PR?

So far my fears have been unfounded. I am loving my experience in the agency world. My clients run the gambit, and I just volunteered to be on a relatively new account, On Call, which provides medical insurance to travelers (health care+ travel= me written all over!) What’s most amazing to me is how seamlessly I transitioned from school to work. It’s probably not all that surprising, but the first few days I was already doing research, writing press releases and preparing media lists… all skills I acquired throughout Kent’s PR Sequence and my former internships.

There’s no better way to learn than to just do it, and I’m flinging myself head-first into any experiences I come across, especially ones I’ve not had before. I was able to tag along to a radio interview with a client and watch my colleague prep her for the interview, and I’m looking forward to helping with follow up calls to the media and some networking events.

What I hate most about starting somewhere new is the awkward acclimation, but so far this hasn’t been too hateful. I can’t wait to come in and have a list of things to do and just get right down to it, but right now I’m learning about the people, the clients, the problems and strategies, and that’s ok.

I do have to mention however, especially to anyone in the Kent PR Sequence thinking about taking PR Online tactics, that my blogging is helping me out more than I had anticipated. Two of my account teams already have me researching bloggers to pitch, and I am also going to help prepare a suggestion for a client to start a blog that involves outlining topics to cover with the blog, researching competitor and best case blogs and discussing how to go about creating and maintaining the blog and what time and effort is required. Exciting times, and I finally feel like I have a good handle on something that is not in everyone else’s area of expertise.

It pays to stay on top of things, and I’m hoping the more I blog and continue monitoring other blogs, the more I will be able to contribute on these teams. Guess the little lost PR student is on her way to being found!

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