Archive for January, 2008

Everybody, from time to time, should take a step back and watch himself go by. -Thomas Watson Senior, Founder of IBM 

I was seriously concerned about how much I would miss school once I graduated from college… I can’t remember a time when I wasn’t studying, working on homework or learning something new, and I should have known better than to have believed that any of those things would end once I entered the working world.

I’m still learning alright, but the way I’m learning has changed- for the good and the bad. The hands-on experience and chance to apply all my book-knowledge has been incredible.  I’ve gotten experience with advertising plans and submissions, direct marketing creative and printing and tradeshow preparation, and I’ve even helped research and write the occasional new business plan. But with the learning curve, not to mention all that’s gone on outside of work with family, friends and the holidays, comes a few difficulties. 

Sometimes it’s easy to get so caught up in doing the day-to-day survival activities that I don’t make the time to take a step back and look at the big picture for each of my clients.

One thing I love about Akhia is that making the time to step back is not only suggested, it’s required.  We have had agency meetings specifically for that purpose where everyone is asked to brainstorm out-of-the-box ideas for clients that will meet long-term or big picture goals.  I thought I would have an advantage since I’m still relatively new to some of my accounts, but it was still a hard thing to do, stepping back and taking a look. It’s something we as an agency should do more often, but it’s also something I’ve tasked myself to do more often as well.

I believe in applying what I’ve learned in the classroom to the real world, and although experience is providing it’s own lessons, I like to think that all my hard book work was also worth the effort I put forth. One client that I particularly enjoy consumed quite a bit of my past week, but the results- and some of the projects moving forward- are why I love this industry, why classroom knowledge doesn’t have to go to waste and why I really believe in the work I do. (more…)


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